Strategic Brand & Marketing Insights
The PLANT Framework
Product: What are we communicating?
Lever: Why does it matter, and how does it create value?
Anchor: Who is our target audience?
Narrator: Who is delivering the message, and what is their unique perspective?
Tunnel: Where and how are we reaching our audience?
The PLANT framework creates a more integrated, cohesive approach to brand and content strategy. Rather than treating each element in isolation, we look at how they all work together to create a compelling, authentic narrative that resonates with your audience.
[Read the complete PLANT framework guide →]
The Power of Multiple Data Points
In a world of data overload, the real challenge isn’t finding information—it’s knowing which signals to follow and which to filter out. The most effective marketing strategies are built on a foundation of multiple, diverse data points that paint a holistic picture of our audience, our market, and our performance.
My five-step approach helps you move beyond single-metric thinking to create strategies that are more targeted, more effective, and more resilient in the face of change.
[Discover the multi-data approach →]
Strategic Thinking Deep Dive
Strategic thinking requires a willingness to sit with complexity and ambiguity. But the payoff is well worth the effort.
By embracing empathy, questioning everything, seeking diverse perspectives, embracing iteration, and staying true to your brand, you can elevate your marketing strategy from tactical to transformational.