Led product marketing and growth strategy for digital product consultancy and mission-driven clients. Drove competitive positioning, market research, and go-to-market planning while managing integrated content across multiple channels. Delivered 3,253% growth in page views and captured #1 Google rankings for target keywords.

Directed brand transformation for $77M global IT staffing firm, building first scalable brand system across continents. Led complete website redesign, unified brand voice, and strategic narrative. Increased proposal win rates to 80% and automated content systems that saved $10K while boosting team productivity 75%.

Developed strategic messaging and go-to-market strategy for B2B network software platform, translating complex technical capabilities into clear business value for enterprise clients. Created founder messaging and launch materials for industry conference.

Created brand messaging, visual identity, and sponsor communications for regional food festival attracting 35,000+ attendees. Volunteer board role combining strategic direction with hands-on creative execution.