Digital Identity & Personal Branding
The Trinity Brand Model
True brand power lies not in a singular identity, but in the interplay of distinct perspectives and personas. Just as we wear different hats in our daily lives, we can benefit from applying a similar trinity to our brand ethos:
The Professional Brand: Your structured, expertise-driven face to the business world
The Creative Brand: Your experimental, innovative expression of ideas and concepts
The Personal Brand: Your authentic core that connects and humanizes the other aspects
By cultivating these three connected identities, we can be ourselves "at scale" while respecting the different contexts in which we operate.
[Explore the Trinity Brand Model →]
From Corporate to Creative: A 30-Day Journey
Thirty days ago, I embarked on a personal branding adventure, sharing my thoughts with the world for the first time on my own blog. This experiment taught me valuable lessons about iteration, consistency, and the power of deadlines.
Key takeaways:
Confidence grows with action—each published piece strengthens your voice
Separate brand personas can peacefully coexist
Iteration is a superpower—small, consistent steps create significant progress
Goals are best approached as a series of gradual steps, not stretched like taffy
[Read the full 30-day transformation story →]
5 Steps to Define Your Brand Aesthetic
Creating a distinctive and compelling aesthetic is essential to capturing your audience's hearts and minds. This five-step process will help you develop a visual language that authentically represents your brand:
Symbolic: What's Your Brand Metaphor?
Literal: What's in a Name?
Narrative: Who's the Hero of Your Story?
Inspiration: What's Your Muse?
Interpretation: What's Your Twist?
By starting with the right words and stories, then letting your imagination run wild, you can create a visual identity that is distinctly yours.