I am the signifier and the signified
I am the signifier and the signified, both the writing as creator and the writer that creates. Each word written has, in turn, written me.
Thinking like a poet: lessons from the written word for authentic branding
Is your marketing the "equivalent of clichéd poetry?" Learn 3 lessons from a poet on using specificity & vulnerability to build an authentic brand—and create meaning, not marketing.
First, write for yourself
It’s easy to get swept up in the demands of clients, brands, and deadlines. But to thrive in our work, we must prioritize our own creative needs and maintain a strong sense of personal voice.