About
I’m a brand and content strategist who brings a scientific approach to marketing and an artist’s engine for growth.
Friends call me Kristi, but my full name is Kristin P.S. Molina. (Yes, that’s intentional!)
Please enjoy this brief interview Q&A for more fun facts and FAQ.
What’s your approach to building a content engine?
I treat a content calendar less like a scheduling tool and more like an intelligence system.
Content intelligence can transform content from a “nice to have” into a critical part of the revenue engine. My process is built around a continuous feedback loop with internal and customer-facing teams to ensure we’re always asking what’s next for our audiences.
We are all making decisions all the time—some of them very high risk. My job is to tell the story that builds that confidence, making unique connections between brands and people.
What’s your “marketing superpower”?
I treat marketing as a science, which means I'm driven to collect data, face problems early on, and put in the work to build a system that fixes them.
For example, I have a core hypothesis that the role of traditional content in demand generation is changing. To test this, I’m studying the companies that have interviewed me, analyzing their roles, marketing mix, and success.
What I’m seeing backs up my theory: the modern content role is less about production and more about strategy and polish. It’s about creating a digital experience that reflects the quality of the product itself, and then using paid and lifecycle campaigns to drive the right audience into that experience.
Marketing as a science prevents wasted effort. My initial contribution is to diagnose what's working and what's not, ensuring that resources are directed toward genuinely moving the needle for the business.
What is your approach to turning a complex topic, like AI or fintech, into engaging and digestible content?
The answer is right in the question.
My approach is to make the customer the hero and treat the brand like a person. What does your product actually do for another human? The metaphors we use to answer that question reveal how we all relate to each other.
Traditional formulas like problem-agitation-solution or features-and-benefits aren’t the only way. To make something engaging, you have to find the human story within the complex topic.
What is a “fun fact” about you?
On a personal note, a fun fact is that I was a member of the New London School of Poets. It wasn't about being a tortured artist; it was about the aliveness of speaking your truth. That experience taught me that the most powerful business writing comes from the same place—blending strategic creativity with a real, authentic voice to connect on a human level.
As a writer with a diverse background, I’ve learned that the same principles that make great poetry can enliven writing in all kinds of contexts. By bringing strategic creativity, insightful problem-solving, and heartfelt urgency to my work, I’ve discovered that I can craft content that not only meets objectives but also feels real.
Just like a poet carefully chooses each word to evoke emotion and convey meaning, I approach business writing with the same intention and care.