Brand strategists often cut their teeth at agencies, managing accounts and maybe seeing their words on subway ads.

I learned computers from a book literally called "How Computers Work."

At 20, Sun Microsystems hired me to whiteboard cluster architecture—not because I had an engineering degree, but because they valued an outsider's perspective. My first publication was the Sun Cluster Data Services Installation and Configuration Guide.

I spent the next decade moving through B2B tech—building brands for startups, writing GAMP-compliant documentation in Limerick, Ireland (J&J, Pfizer), leading high-stakes proposal strategy for global staffing firms, and eventually architecting content systems that drove 1000%+ organic growth and earned Fast Company recognition.

Now I work from North Central Florida, helping B2B tech companies escape the AI slop onslaught and build brands that sound like humans wrote them.

My throughline is translation—creating shared meaning between machines and people. Whether you need Fast Company-level executive ghostwriting or a brand strategy that actually differentiates you, I'm here for it.