I am the signifier and the signified, both the writing as creator and the writer that creates. Each word written has, in turn, written me.

Is your marketing the "equivalent of clichéd poetry?" Learn 3 lessons from a poet on using specificity & vulnerability to build an authentic brand—and create meaning, not marketing.

Being a chameleon is part and parcel for brand marketers, but we must reject content that doesn’t meet our standards. Our audiences (and our souls) will thank us for it.