The paradox of simplicity is that it is inherently complex. As marketers and strategists, we must embrace this paradox and continually strive to find the sweet spot between simplicity and complexity.

Being a chameleon is part and parcel for brand marketers, but we must reject content that doesn’t meet our standards. Our audiences (and our souls) will thank us for it.

I’ve got a bone to pick with the brands that promise to solve all my problems from day one. The ones that stick around are also those that are most willing to grow.