Giving a 40-Year Brand a Voice
Formalizing identity for a legacy firm competing in a commoditized market.
CHALLENGEA four-decade staffing firm had grown on reputation alone — no documented voice, no visual system, no employer brand. In a market where every competitor sounds the same, the company had nothing to point to that said “this is who we are.”
Delivered a complete brand and GTM system — voice, visual identity, messaging architecture, and sales enablement — that unified how the company sold, recruited, and competed. The brand-supported sales team became measurably more efficient than every other channel in the organization.
IMPACT