The report details the five key trends that are defining the next era of content. Learn why generative engine optimization (GEO) is becoming a new discipline separate from SEO, why custom automations are replacing the martech stack, and how the content role is being reframed from producer to architect.

This dictionary is my attempt to bring that same precision to our craft. These are my working definitions: a personal toolkit for a sharper, more honest conversation about what actually drives growth.

In the fog of modern marketing, we’re obsessed with the fourth P: Promotion. We chase new tactics and channels—AI, demand gen, organic growth—hoping to find a silver bullet. But the noise and complexity are the direct result of ignoring the three P’s that must come first.

We don’t need to settle for expensive, fragmented tools when we can build systems that work just like our brains. This is how we become the disruption instead of waiting for it.

Creativity doesn’t live on a calendar. You have to continually invite it in.

My brother made a zine when we were kids. Pop culture references. Anti-authority headlines. Weird humor. He was early; I’m catching up.

Poetic stands at the intersection of mindfulness and creativity—an anti-productivity app designed to help you find your rhythm, not your routine.

What if we digitized the process of ideation? In this rapid brand ideation, I’ve developed a meta idea for ideas themselves. ITEM: where creations are actually made.

Why playing it safe is the real danger. Discover how clear writing cuts through the noise without losing your edge.

In a digital landscape saturated with sameness, strategic pattern-breaking is necessary for meaningful connection. Learn how to identify invisible content patterns and design purposeful divergence that transforms your digital presence.