A brand collision. Superhuman (email) vs. Superhuman (ex-Grammarly). What happens when an exclusive brand meets a mass-market AI? An analysis.

Is “perfect” branding losing its touch? See how authentic aesthetics, from intentional anti-design to rich maximalism, are helping modern brands build deeper trust.

99 bottles of beer on the wall? No wait, 20 questions about MVPs. If you can define the product at the end, you’ve guessed right.

Our obsession with making everything match is making brands invisible. We’re drowning in safe, predictable, beige content. When everyone follows the same script of rigid consistency and endless templates, no one stands out.

There’s a better way. It’s called coherence.

AI was supposed to make us faster. Instead, we're datamining hundreds of pages of mediocre output, playing copy-paste archaeology, and drowning in "workslop." What happened to the magic—and can we salvage anything from this disappointing gift?

The strategic advice for 2026 contradicts itself. "Long-form content" versus "snippet optimization." "Ungate resources" versus "gate to force clicks." I analyzed why—and identified five responses that resolve the conflict.

In the fog of modern marketing, we’re obsessed with the fourth P: Promotion. We chase new tactics and channels—AI, demand gen, organic growth—hoping to find a silver bullet. But the noise and complexity are the direct result of ignoring the three P’s that must come first.

We don’t need to settle for expensive, fragmented tools when we can build systems that work just like our brains. This is how we become the disruption instead of waiting for it.

Break free from the consistency trap. The digital landscape is hungry for voices that sound genuinely human, not perfectly polished.

Poetic stands at the intersection of mindfulness and creativity—an anti-productivity app designed to help you find your rhythm, not your routine.