Even after 20 years of professional writing, I still find ways to write with clarity. Here’s what I’ve been clarifying lately.

Pop Quiz is a double entendre that references both soda “pop” and educational quizzes. This name creates a tension between craft and play, placing it in a unique position within the alternative soda market.

The methodology behind “Brand a Day / Steal This Brand,” where I invite you into my creative process and offer you ready-to-use brand concepts that you can adapt for your own purposes.

Being a chameleon is part and parcel for brand marketers, but we must reject content that doesn’t meet our standards. Our audiences (and our souls) will thank us for it.

We want a brand that speaks to us honestly and includes us in the outcome. Maybe we all just need to “Howl.”

The problem with ghost brands is that they can feel like a deception. When consumers discover a product they believed was unique is just a repackaged version of something else, it can erode their trust and loyalty.

“Personal brand” as one single brand is a myth. Let’s use today’s requirements for context switching to build maps we use to face the world.

Magic happens when we bring our whole selves to our work. By embracing design thinking principles, we open ourselves up to new ways of seeing, understanding, and problem-solving.

See everything as lines: something my art teacher taught me and also a deeper philosophy. When you look beyond what you’re currently seeing, you might be surprised at what you find.