I tell the story with data and heart.
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I tell the story with data and heart. *
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Brand Growth
First, we pinpoint where your culture, product, and market competition truly intersect—through deep research to identify competitive white space that others are missing. Then, I engineer your brand to achieve product-market fit and sustainable growth.
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AI Innovation
I stress-test promises to help you focus on solving narrow, high-friction problems with bottom-line impact. I help you reach your AI goals, not just talk about them—from automated pipelines for programmatic research to interactive experiences that bring passive content to life.
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Analyst Insights
I devour information, which makes “reading the tea leaves” a common deliverable. Initial audits and monthly reports, along with trend analysis, uncover analyst-level insights. The key is honing in on one core goal and metric, then mapping tools and hypotheses to test, iterate, and improve.
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Narrative & Design
I write compelling content that drives revenue. I create flexible guidelines, not rigid rules, combined with channel-specific toolkits, to achieve the perfect balance of reach and resonance. This ensures your brand delivers exceptional experiences across every touchpoint.
Sonnets. Haikus. Projects in Limerick Ireland.
Turns out when you combine poetic craft with growth discipline, you get results neither poets nor marketers can achieve alone. We’ve supported the best-in-class leaders below.
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Brand Architecture
Delivered first scalable brand system in a 36-year legacy family corp.
Wrote and produced video storytelling that moved the CEO to tears.
Growth & SEO
Achieved 3,253% growth in page views and +87% growth in total users in 90 days.
#1 Google rankings for “nonprofit app development.”
Strategic Systems & Scale
Boosted proposal win rates to +80% for a $77M firm.
Automated content systems, saving $10K in licensing while increasing team productivity +75%.
Executive Narrative & AI
Ghostwrote 2 executive articles placed in Fast Company with zero editorial revision.
Predicted major industry trends 6 weeks ahead using custom models.
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Brand strategists often cut their teeth at agencies, maybe even seeing their words on subway ads. I took the weird way here.
At 20, I got hired by Sun Microsystems into their documentation program—not because I had an engineering degree, but because I could translate technical complexity into clear communication. My first publication was the Sun Cluster Data Services Installation and Configuration Guide. I earned an M.S. in Rhetoric from Rensselaer Polytechnic Institute.
I spent the next decade moving through B2B tech—building brands for startups, writing GAMP-compliant documentation in Limerick, Ireland (J&J, Pfizer), leading high-stakes proposal strategy for global staffing firms, and eventually architecting content systems that drove organic growth and earned Fast Company recognition. I became The Rare Writer Who Can Explain GAMP Validation AND Do So in Limerick.
Now I work from North Central Florida (gator country), helping B2B tech companies escape the AI slop onslaught and build brands that sound like humans wrote them. My throughline is translation—creating shared meaning between machines and people.
Words can wield worlds.
B2B Brand School of Poets, Class of 2025.
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Kristin Molina, Founder
Ex-agency strategist turned independent consultant. Native Floridian. Three cats. Likes the movie Alphaville. Trained by the New London School of Poets (because the best business writing comes from the same place as good poetry).
