Combined, words and images hold a unique power to can shape our collective consciousness and inspire change. Join me as we explore five key steps to defining your brand identity and aesthetic.

Being a chameleon is part and parcel for brand marketers, but we must reject content that doesn’t meet our standards. Our audiences (and our souls) will thank us for it.

We want a brand that speaks to us honestly and includes us in the outcome. Maybe we all just need to “Howl.”

The problem with ghost brands is that they can feel like a deception. When consumers discover a product they believed was unique is just a repackaged version of something else, it can erode their trust and loyalty.

“Personal brand” as one single brand is a myth. Let’s use today’s requirements for context switching to build maps we use to face the world.

I’ve got a bone to pick with the brands that promise to solve all my problems from day one. The ones that stick around are also those that are most willing to grow.

Riffing has taught me to embrace the unexpected, to follow the wild tangents of my mind, and to trust in the generative power of language itself.

How often do we, as professionals with broad skill sets, forget about our own expertise? Broad expertise is a superpower. Embrace it in your career. The world needs more Jills like you.

Copywriting should be conversational—from one person to another. Because complexity is overrated and underperforming. And conjunctions naturally stand out.

Magic happens when we bring our whole selves to our work. By embracing design thinking principles, we open ourselves up to new ways of seeing, understanding, and problem-solving.