GastroFest Marketing Campaign
35,000+ Attendees | Multi-Year Brand Development
As Director of Marketing Content for GastroJax, I helped design campaigns for Jacksonville's premier food festival. This integrated marketing initiative spanned traditional media, promotional materials, corporate partnerships, and on-site experience design across multiple venues and years.
After volunteering as a PR specialist, I was asked to join the Board of Directors. I collaborated with a talented team of writers, designers, event managers, and volunteers to produce two events, including the inaugural Moon Over the Market and the third annual GastroFest.
My contributions included developing an annual brand promotion strategy, copywriting, and designing all the assets you see above. They ended up on billboards, electronic event invitations, and all over town in various formats.